In-market buyers visit four car search websites to find next purchase
The average buyer visits four car search websites and spends 48 days in the buying process, according to MOTORS’ new Digital Touchpoints Survey. The findings are based on the purchasing plans of 3,000 active car buyers and was independently researched by Insight Advantage. The study first identified buyers using multiple car search websites, as part […]
Relaunched Cazoo announces headline sponsorship of the British Motor Show
Cazoo will be the headline sponsor of this year’s British Motor Show, following this month’s relaunch as a dedicated used car marketplace, The move sees Cazoo taking the lead sponsorship role held last year by its MOTORS’ parent. The popular annual event runs from 15-17 August at Farnborough International Exhibition and Conference Centre. Once again, […]
Cazoo relaunched as marketplace challenger, becoming flagship brand in expanded MOTORS network
Cazoo has been relaunched as a used car search marketplace, becoming the flagship brand in the MOTORS network. MOTORS acquired the Cazoo brand in June 2024 and the launch of the all-new website forms part of an extensive investment strategy which will see it challenge the market leader. The MOTORS website, with over 230,000 dealer […]