Honestly, Finally launches from mid-August across social media, PR, creator content and Cazoo’s own channels.
The campaign will roll out in phases, starting with content inspired by familiar car-search experiences. As it develops, we’ll introduce more content and features that help buyers feel better informed and more confident in their search.
Our dealer partners are fundamental to Cazoo and have an important role to play in building buyer confidence.
That’s why dealer voices will be part of Honestly, Finally, sharing examples of good practice as the campaign develops.
“Any positive education for the consumer is a good thing, and the more we connect dealers into the process, the better it is for the buyer. This is ultimately about consumer trust. We want good dealers on the site, and we want buyers making informed decisions.”
Ibby Mohammed, MI Carz Ltd
A more trusted marketplace helps great dealers stand out.
Our ambition is simple:
More people discovering Cazoo.
Greater confidence in car search.
More opportunities for your stock to be discovered.
Alongside the campaign, we’ll continue investing in the Cazoo marketplace and developing features that make it easier for buyers to find the information they need and connect with dealer partners.
Because greater buyer confidence benefits everyone.
A few quick answers about Honestly, Finally.
When does the campaign launch?
Honestly, Finally launches from mid-August and will build over the months ahead, with new content and features introduced along the way.
Where will buyers see it?
The campaign will appear across social media, PR, creator content and Cazoo’s own channels.
Will dealers be involved?
Yes. We’ll be working with dealer partners who want to get involved, giving them the chance to share what good practice looks like and why building buyer confidence matters.
Any dealer participation will be agreed in advance.
Do I need to do anything differently?
There’s nothing you need to change day to day. We’ll keep dealer partners updated as the campaign develops and let you know directly about any opportunities to get involved.